Sunday, August 14, 2005

Dove Who? Check Out Nike's Ads

Via this thread at T-Nation, I became aware of a new series of Nike print ads. I googled to find out more, and came upon this web site that had the full text. Why Nike doesn't have the text and the ads on its site is beyond me... but I digress. There are three ads: Butt, Legs and Thighs, and I must say that even though I have not seen these ads, I like them very much just on the strength of the copywriting.

UPDATE 2005-08-16: Went back to the Nike site today and they do have the ads up now, including downloadable wallpapers. Click here; at the upper right corner they have a link called See the NikeWomen Ad.


BUTT
My butt is big
and round like the letter C
and ten thousand lunges
have made it rounder
but not smaller
and that's just fine
It's a space heater
for my side of the bed
It's my ambassador
to those who walk behind me
It's a border collie
that herds skinny women
away from the best deals
At clothing sales
My butt is big
and that's just fine
And those who might scorn it
are invited to kiss it.
Just do it.

LEGS
My legs
were once two hairy sticks
that weren't very good at jump rope
but by the time I reached the age of algebra
they had come into their own
and now in spin class
they are revered
envied for their strength
Honored for their beauty
hairless for the most part
except that place the razor misses
just behind the ankles
Just do it.

THIGHS
I have
thunder thighs
and that's a compliment
because they are strong
and toned
and muscular
and though they are unwelcome
in the petite section
they are cheered on in marathons
fifty years from now
I'll bounce a grandchild on my thunder thighs
and then I'll go out for a run
Just do it..

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